In recent weeks, Apple has initiated discussions with prominent news and publishing entities, seeking consent to utilize their content for the development of its generative artificial intelligence systems, as reported by the New York Times on Friday.
According to sources familiar with the negotiations, Apple has proposed multiyear agreements valued at a minimum of $50 million to secure licensing rights for news article archives.
Among the news organizations engaged in talks with Apple are Condé Nast, the publisher of Vogue and the New Yorker; NBC News; and IAC, the owner of People, the Daily Beast, and Better Homes and Gardens, as per the New York Times.
According to the report, some of the publishers approached by Apple showed a tepid response to the outreach.
Apple did not provide an immediate response to a request for comment from Reuters.
While major tech companies are aggressively investing in integrating generative AI, Apple, in contrast, has employed this technology to enhance fundamental features in its latest devices.
In October, Apple unveiled new MacBook Pro and iMac computers, along with three new chips to power them. The company emphasized that these chips can be utilized by artificial intelligence researchers, who often face limitations in computer memory when developing chatbots and other creations.